Explore our latest articles, product updates, and thoughts about the future of lead gen.
The internet is overflowing with AI-generated guides and generic thought leadership. To capture attention today, stop publishing into the void and start answering specific questions where your buyers are actively struggling.
Hiring an SDR to blast cold emails doesn't scale your revenue; it only scales your noise. Before adding headcount, you need a system that detects actual buying intent.
Hustle culture has convinced builders that early-stage revenue requires brute-force outbound. But a founder's true advantage isn't dialing for dollars; it is leveraging deep domain expertise to intervene in high-context conversations.
When you force a sale on a buyer who isn't experiencing active friction, you aren't acquiring a customer; you are acquiring future churn.
B2B buyers no longer move neatly from awareness to consideration to purchase. The modern buying journey is a chaotic loop driven by peer validation, and forcing prospects into rigid CRM stages is costing you deals.
A CRM packed with scraped emails is a vanity metric that provides a false sense of security. Real revenue is not hidden in a database of cold contacts; it is found in active, high-intent conversations.
Your traditional marketing funnel is a comforting illusion. The actual B2B buying journey happens in private communities, peer-to-peer DMs, and closed networks that your CRM cannot track.
Creating demand from scratch is an expensive luxury. For bootstrapped builders, survival depends on intercepting existing intent, not educating a cold market.
Stop relying on static job titles and company sizes. B2B buyers don't purchase software because of who they are, but because of the urgent problems they are facing right now.
Your CRM shows 'Direct/None' traffic, but those invisible leads are often your highest-quality buyers. Here's why obsessing over perfect attribution is making you miss the most valuable conversations.
Stop managing your sales stack and start selling. Learn why a large CRM isn't a healthy CRM and how to move from broadcast to interception.
AI-generated outreach has created a closed loop of synthetic noise where bots talk to bots. Learn why traditional channels are dying and how context filtering is the only way to reach real buyers.
For technical founders, sales doesn't have to mean cold outreach. Learn how to intercept high-intent conversations where your future customers are already asking for help.
Stop tracking category keywords that generate noise. Learn how to filter for buying intent by focusing on verbs and friction signals instead of nouns.
AI-powered lead gen shifts from static lists to dynamic signals. What matters is whether tools improve decision-making, not just volume.
Replies move deals long before calls do. Match tone to context, add perspective, and let momentum build naturally.
Why lead gen fails and how to build an integrated workflow instead of tool sprawl
Stop chasing keywords. Learn how to find real buying intent by recognizing situations, not prospects.
